Penetration price

См. также в других словарях:

• Price war — is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi lateral series of price reductions. One competitor will lower its price, then others will lower their prices to match. If one of the reactors… …   Wikipedia

• Price skimming — is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk… …   Wikipedia

• Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… …   Wikipedia

• Penetration Pricing — A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from… …   Investment dictionary

• penetration pricing —  Marketing strategy of initially setting a low price to gain market share with the goal of raising prices once one’s product is the established leader in the market.  ► “ It is shown that when there is repeat purchases the forward looking firm… …   American business jargon

• market penetration — penetration 1) The process of entering a market to establish a new brand or product. Market penetration may be achieved by offering the brand or product at a low initial price to familiarize the public with its name. This is known as market… …   Big dictionary of business and management

• British moralists of the eighteenth century: Shaftesbury, Butler and Price — David McNaughton In this chapter I discuss the moral theories of three influential writers: Anthony Ashley Cooper, Third Earl of Shaftesbury (1671–1713); Joseph Butler (1692–1752) and Richard Price (1723–91). All three wrote extensively on issues …   History of philosophy

• market-penetration pricing — UK US noun [U] COMMERCE, MARKETING ► the practice of offering a product or service at a low price in order to sell more than competitors do, and to persuade customers to keep using it: »On the internet, some companies have taken market… …   Financial and business terms

• Цена, обеспечивающая проникновение на рынок — PENETRATION PRICE Установление относительно низких цен на продукт для обеспечения роста объема продаж и повышения доли фирмы на рынке. Такая стратегия обычно применяется в случае, если потребитель чутко реагирует на цену, т.е. если спрос… …   Словарь-справочник по экономике

• Ценовая эластичность спроса — PRICE ELASTICITY OF DEMAND Степень реагирования  изменения  цены  продукта  на  величину  спроса  на этот продукт в процентном выражении. Эластичность спроса можно также представить графически: Если процентное изменение цены приводит к большему… …   Словарь-справочник по экономике

• Competitor analysis — in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling …   Wikipedia